Apple Unveils the iPhone 17 Series: Big Upgrades & New Design On September 9, 2025, Apple rolled out its latest flagship lineup: the iPhone 17 series , including the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new ultra‑thin model called iPhone 17 Air . Business Insider +3 The Verge +3 Macworld +3 Here’s everything you need to know. What’s New: Design & Display Thinner build : The standout design change is the iPhone 17 Air, which is Apple’s thinnest phone yet at ~5.6mm — a noticeable departure in form factor. The Verge +2 Macworld +2 Display upgrades : Across the lineup, Apple has pushed the refresh rate to 120Hz ProMotion screens, and added Always‑On display functionality. Even the standard iPhone 17 benefits from higher brightness, improved durability with Ceramic Shield 2, etc. Macworld +2 India Today +2 Colours & materials : New colour options like lavender, sage, mist blue, etc., for base models; Air uses a titanium‑f...